Today the high sales of popular consumer goods reflect the power advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?
band value 8
Nothing but a good advertisement can help anyone to sell their products or services in the market. The power of advertisement depicts the picture of high sales of consumer products. I agree that advertisements have become very powerful and they are the core reason for these rocketing sales.
In the first place, advertisements have become intriguing enough to attract the consumers and make them by the services or products at least once. The world of advertisements have become so innovative and the brand also knows that this will definitely help them to rise up their scales. Advertisements now have fascinating visuals, brilliant music, some computerised graphics and myriad other elegant elements to attract the consumer. Companies even make models and celebrities as their brand ambassadors to promote and advertise their products, which leads to high sales and great profits.
Additionally, advertisements have captured every single place a customer can visit. Everywhere in the market, in the shops, huge banners inside the malls at tourist places and even at public offices advertisements are present. They are even present inside our houses and work places in form of television and internet. This constant exposure of advertisements to the consumers has a great influence on the high sales of companies.
On the other hand, opponents have a perception that only the products which are in demand and have good quality are having high sales in spite of such a huge and fascinating advertisement industry. A popular belief is that, a good advertisement kills a bad product. The reason for such high sales and the increase in demands and improvement in the products cause many companies survival in the market because they have a bad products or services.
On the whole, I believe that advertisements have a significant influence on the high sales as it is an undeniable truth that they can make a consumer buy their products or services at least once. They kill bad products but they are the reason for the high sales in the present time.